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Category: Business
How can businesses effectively utilize data analytics to drive strategic decisio
How can businesses effectively utilize data analytics to drive strategic decision-making and improve operational efficiency?
For Homework 4, please watch the video case “Wilcox Fresh,” available after Chap
For Homework 4, please watch the video case “Wilcox Fresh,” available after Chapter 13 of the textbook, and address the questions provided in the attachment to this assignment (you need to fill the chart as well as address the questions).
The file is too big to share of the video so here is the transcript:
My name is Derek Peterson.
I’m the vice president of sales and marketing here at Wilcox Fresh.
We’re a fourth generation family agricultural company.
We’re incorporated in 1948.
Even though the family’s been growing much longer than that.
Our primary focus right now is growing and packing and shipping Famous Idaho potatoes.
When you’re talking Idaho potatoes, you
know, Idaho is a huge brand.
It’s probably the most recognized brand in produce.
Really, our focus at Wilcox Fresh is to provide a value to our customers beyond just brown russet potatoes.
One of the biggest things right now is value-added potatoes.
People want convenience, speed at the grocery store, and we provide solutions for retail chains to do that.
I feel like we have a good reputation, though, within our industry as being a quality grower and shipper.
One of the things that sets Wilcox Fresh apart is we’re truly a vertically integrated
family-owned company.
We haven’t outsourced any parts of our business to, to larger marketing firms where you have other people come in and take care of things.
We truly do things internally and have found
value in being vertically integrated all the way from the farm to the supply chain.
One of our slogans is From Field to Play, Since 1948.
And I feel like we truly embody that.
And there’s not a lot of other farm companies that grow, ship, and market potatoes like we do.
We bring on our raw product from the field, wash it, sort it, and pack it specifically for our customer who is a retailer or a foodservice distributor.
So most of our potatoes will end up in a kitchen, in a household, or on a finished plate at a restaurant.
We’ve never really been involved in direct consumer marketing, per se.
The world is shrinking, they like to say, and our economy is becoming more global.
We find our Idaho potatoes being…
We’re finding demand overseas and in other countries.
Right now, I think US potatoes are the most
recognized thing.
I want to get to where we create enough value with the Idaho brand for our customers
overseas. Help them figure out what a lot of US companies have figured out is that Idaho potatoes are special.
Rich, volcanic soil.
Cool summer nights that really allow that potato plant to thrive.
There’s a reason Idaho is the epicenter of the potato industry, and I really want to,I’d like to see that become a global, globally-recognized brand.
We’re finding demand overseas and in other countries.
We currently ship a lot of potatoes into Mexico and across the Pacific into, into
Asian countries.
It’s been a learning curve for us going into these other countries, trying to fit their needs. For instance, a customer in Texas.
We find a good demand for these really big
40-count potatoes, is what we call them.
They’re well over a pound, and they sell them in these steakhouses in Texas.
And there’s great demand. Well, we find that, you know, you go into other countries, obviously some of those people don’t have nearly the appetite of a person eating like an American steakhouse.
And so they’re typically going to want to buy a potato that’s maybe a third of the size of a bigger potato.
So portion sizes are a big thing and trying to grow and pack and ship a product that
there is demand for.
I need your help. Should Wilcox Fresh take a more global or local strategy in marketing to other countries? Conduct a cultural analysis of potential Chinese consumers.
Determine whether you will use a global, local, or hybrid marketing strategy, and outline your advertising plan.
➤ OVERVIEW —————————————-
Potato processing plant in Rexburg, Idaho
Known for their high quality Idaho potatoes
Wants to expand business into China
➤ DESCRIPTION ————————————
“From field to plate since 1948.” Wilcox Fresh is a family owned and operated processing plant that offers a full line of Famous Idaho Potatoes. Located in Idaho, the potato capital of the world, Wilcox Fresh is currently involved in the farming, cleaning, sorting, and packaging of product.
Business is conducted within the United States, but they can see an opportunity to sell more product overseas in China.
Your job is to determine if Wilcox Fresh should use a global or local marketing strategy when marketing their product in Asia.
Once you’ve chosen your strategy, create a ten step action plan to help Wilcox Fresh enter this new market.
➤ TARGET MARKET ——————————-
Retail and Foodservice Distributors
➤ WEB / CONTACT ——————————–
www.wilcoxfresh.com/ facebook.com/WilcoxFresh/
ATTN: While you are encouraged to research the company, please do NOT contact the company directly — including by phone or email. Contacting the company could impede the business’s day-to-day work and is not necessary for completing the case study.
➤ CASE NOTES ————————————–
It doesn’t hurt to conduct some research! The demand for potatoes fluctuates based on harvest. Low harvest years can create high demand for imported potatoes.
What does “right” really mean? How do you know when something is truly right or
What does “right” really mean? How do you know when something is truly right or wrong? Explain and document your reasoning using scholarly and peer reviewed journal articles and/or texts.
For Homework 4, please watch the video case “Wilcox Fresh,” available after Chap
For Homework 4, please watch the video case “Wilcox Fresh,” available after Chapter 13 of the textbook, and address the questions provided in the attachment to this assignment (you need to fill the chart as well as address the questions).
The file is too big to share of the video so here is the transcript:
My name is Derek Peterson.
I’m the vice president of sales and marketing here at Wilcox Fresh.
We’re a fourth generation family agricultural company.
We’re incorporated in 1948.
Even though the family’s been growing much longer than that.
Our primary focus right now is growing and packing and shipping Famous Idaho potatoes.
When you’re talking Idaho potatoes, you
know, Idaho is a huge brand.
It’s probably the most recognized brand in produce.
Really, our focus at Wilcox Fresh is to provide a value to our customers beyond just brown russet potatoes.
One of the biggest things right now is value-added potatoes.
People want convenience, speed at the grocery store, and we provide solutions for retail chains to do that.
I feel like we have a good reputation, though, within our industry as being a quality grower and shipper.
One of the things that sets Wilcox Fresh apart is we’re truly a vertically integrated
family-owned company.
We haven’t outsourced any parts of our business to, to larger marketing firms where you have other people come in and take care of things.
We truly do things internally and have found
value in being vertically integrated all the way from the farm to the supply chain.
One of our slogans is From Field to Play, Since 1948.
And I feel like we truly embody that.
And there’s not a lot of other farm companies that grow, ship, and market potatoes like we do.
We bring on our raw product from the field, wash it, sort it, and pack it specifically for our customer who is a retailer or a foodservice distributor.
So most of our potatoes will end up in a kitchen, in a household, or on a finished plate at a restaurant.
We’ve never really been involved in direct consumer marketing, per se.
The world is shrinking, they like to say, and our economy is becoming more global.
We find our Idaho potatoes being…
We’re finding demand overseas and in other countries.
Right now, I think US potatoes are the most
recognized thing.
I want to get to where we create enough value with the Idaho brand for our customers
overseas. Help them figure out what a lot of US companies have figured out is that Idaho potatoes are special.
Rich, volcanic soil.
Cool summer nights that really allow that potato plant to thrive.
There’s a reason Idaho is the epicenter of the potato industry, and I really want to,I’d like to see that become a global, globally-recognized brand.
We’re finding demand overseas and in other countries.
We currently ship a lot of potatoes into Mexico and across the Pacific into, into
Asian countries.
It’s been a learning curve for us going into these other countries, trying to fit their needs. For instance, a customer in Texas.
We find a good demand for these really big
40-count potatoes, is what we call them.
They’re well over a pound, and they sell them in these steakhouses in Texas.
And there’s great demand. Well, we find that, you know, you go into other countries, obviously some of those people don’t have nearly the appetite of a person eating like an American steakhouse.
And so they’re typically going to want to buy a potato that’s maybe a third of the size of a bigger potato.
So portion sizes are a big thing and trying to grow and pack and ship a product that
there is demand for.
I need your help. Should Wilcox Fresh take a more global or local strategy in marketing to other countries? Conduct a cultural analysis of potential Chinese consumers.
Determine whether you will use a global, local, or hybrid marketing strategy, and outline your advertising plan.
➤ OVERVIEW —————————————-
Potato processing plant in Rexburg, Idaho
Known for their high quality Idaho potatoes
Wants to expand business into China
➤ DESCRIPTION ————————————
“From field to plate since 1948.” Wilcox Fresh is a family owned and operated processing plant that offers a full line of Famous Idaho Potatoes. Located in Idaho, the potato capital of the world, Wilcox Fresh is currently involved in the farming, cleaning, sorting, and packaging of product.
Business is conducted within the United States, but they can see an opportunity to sell more product overseas in China.
Your job is to determine if Wilcox Fresh should use a global or local marketing strategy when marketing their product in Asia.
Once you’ve chosen your strategy, create a ten step action plan to help Wilcox Fresh enter this new market.
➤ TARGET MARKET ——————————-
Retail and Foodservice Distributors
➤ WEB / CONTACT ——————————–
www.wilcoxfresh.com/ facebook.com/WilcoxFresh/
ATTN: While you are encouraged to research the company, please do NOT contact the company directly — including by phone or email. Contacting the company could impede the business’s day-to-day work and is not necessary for completing the case study.
➤ CASE NOTES ————————————–
It doesn’t hurt to conduct some research! The demand for potatoes fluctuates based on harvest. Low harvest years can create high demand for imported potatoes.
Copying and pasting is not acceptable. Please follow the conditions contained wi
Copying and pasting is not acceptable. Please follow the conditions contained within the sent file,
and don’t forget that the reference in APA format put at least 5
Avoid Plagiarism
Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc.
Use APA style for writing the references
Learning Goal :I’m working on a business writing question and need explanation a
Learning Goal :I’m working on a business writing question and need explanation and answer to help me learn.
What are the key factors that influence consumer behavior in the digital marketplace, and how can businesses adapt their marketing strategies to align with these factors?
Copying and pasting is not acceptable. Please follow the conditions contained wi
Copying and pasting is not acceptable. Please follow the conditions contained within the sent file,
and don’t forget that the reference in APA format put at least 5
Avoid Plagiarism
Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc.
Use APA style for writing the references
Learning Goal :I’m working on a business writing question and need explanation a
Learning Goal :I’m working on a business writing question and need explanation and answer to help me learn.
What are the key factors that influence consumer behavior in the digital marketplace, and how can businesses adapt their marketing strategies to align with these factors?
*Use attached excel sheet Is job satisfaction in our industry the same for both
*Use attached excel sheet
Is job satisfaction in our industry the same for both genders? We will look at Job Satisfaction and Gender for this analysis. First, we write out the hypotheses:
(Null Hypothesis) H0: μ1 – μ2 = 0
(Alternate Hypothesis) H1: μ1 – μ2 ≠ 0
H0: Males rate job satisfaction the same as females.
H1: Males rate job satisfaction differently than females.
You decide to test this at the α = 0.05 level, using a t-Test: Two-Sample Assuming Unequal Variances. Run this test in Excel and interpret the results.
p-VALUE approach (use the wording to reject or fail to reject the Null hypothesis)
Given that the p value (xx) is greater than the alpha (.05), the Null hypothesis cannot be rejected, therefore there is no support for the Alternate Hypothesis that (paste Alternate Hypothesis)
OR
Given that the p value (xx) is less than the alpha (.05), the Null hypothesis is rejected, therefore there is support for the Alternate Hypothesis that (paste Alternate Hypothesis here)
Discuss implications for management. Research and find out if there are studies that make connections between the variables you tested.
Make industry connections with the research from IBISWorld. Include workplace applications that may be implemented based on the findings.
Repeat the same testing for:
Intrinsic Job Satisfaction
Extrinsic Job Satisfaction
Organizational Commitment
No quotations are permitted in this paper. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” across the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.