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This assignment is your final submission for the Company Analysis Final Project

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This assignment is your final submission for the Company Analysis Final Project

PLEASE USE THE COMPANY “VERA BRADLEY” TO COMPLETE THE PAPER.
Overview:
This assignment is your final submission for the Company Analysis Final Project. Please follow the instructions below and submit your completed file to this assignment link. As a reminder, this is a senior capstone course with senior-level expectations.
Instructions:
Construction of Final Document:
1. Prior to completing this final document, be sure to visit the APA resources provided in the BA 4910 Written Assignment Formatting Guidelines.
2. Using professor feedback from assignments #1 and #2, correct and update the following items to be included within the final document (include the following in your final Company Analysis):
-Cover page
-One-page abstract
-Historical background of the company including mission, vision, and values (3-5 pages)
-Discuss the changes that have taken place since the original writing of the company description
(2-4 pages)
-Discuss the distinguishing features of the industry (Market size, Market growth rate, Industry
strength, etc.) in which the company exists (3-5 pages).
-Discuss how the industry is changing (2-3 pages)
-Discuss the competition within the industry (4-6 pages)
-Who are the main players? How intense is the rivalry? How attractive is the industry?
-What factors are critical to competing successfully in the industry? Porter’s Model of
Competition must be used in this section.
-Identify and describe the organization’s current strategy to compete. Describe if and how the
strategy is or is not working (2-4 pages)
-Describe how that strategy relates to the organization’s vision and defined objectives (1-2
pages)
-Create a SWOT analysis (22 components for each quadrant = 100%; 14 components = 80%; 10
components = 70%; 4 components = 60%)
-Analyze each component of the SWOT analysis (12-17 pages)
-Identify and describe the ultimate threat to the company (0.5-1 pages)
3. In addition to the above:
-Provide current financial data from the company, highlighting the key profit ratios, liquidity ratios,
leverage ratios, and shareholder ratios from the last 3 years.
-Perform a financial analysis based on collected financial data. (5-7 pages)
-Develop a full comparison of these ratios for the respective company’s financials to a minimum
of their top three publicly traded competitors (3 companies = 100%; 2 companies = 80%; 1
company = 70%). (6-10 pages)
-Provide your recommendations (22 recommendations = 100%; 18 recommendations = 80%; 14
recommendations = 70%; 10 recommendations = 60%) and a plan of action. (3-7 pages)
-Develop a spreadsheet noting the connection of the recommendations to the SWOT analysis is
required in this section.

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