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Part 1: Identify two of the five Marketing Management Orientations/Concepts (Pr

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Part 1:
Identify two of the five Marketing Management Orientations/Concepts (Pr

Part 1:
Identify two of the five Marketing Management Orientations/Concepts (Production, Product, Selling, Marketing, or Societal Concept), then match a separate company example (for each of the two chosen concept orientations) that demonstrates each and proves that the particular brand is practicing the specific concept. Explain in some detail how and why the business practices this concept. To optimize this response, pair the business practices of the brand with the key concept benchmarks to demonstrate a best example. For example: the key concept benchmarks for the Production Concept are high volume, while controlling price via autonomy over the production of the product. Knowing these key concept components can make it easier to identify a “best” practice for that orientation. Ideally, prefacing the brand being attempted for demonstration and key benchmarks of the definition of the practice (orientation) is expected. Would encourage reaching for examples that are not found in a textbook or common media.
Part 2:
Identify one retail brand that (in your opinion) practices Relationship Marketing and one retail brand that practices Transactional Marketing. Support by citing TWO reasons why each are examples of the respective types of marketing.
Part 3:
In your own words, you explain what you believe “Consumer Behavior” is and encompasses.
Be sure to organize your post using the topic letters/numbers above that correspond to each question and use paragraph form to respond.

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